Abstract
The main goal of this dissertation was to contribute to the understanding of the consideration set construct and the consideration stage in the choice process. Academic interest has mainly focused on brand evaluation, neglecting the consideration stage in the choice process. However as brand consideration is a necessary precondition for brand evaluation, a thorough understanding of the processes and determinants of brand consideration is of high importance from a theoretical but also from a practical point of view.
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© 2000 Springer Fachmedien Wiesbaden
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Paulssen, M. (2000). Summary and Conclusion. In: Individual Goal Hierarchies as Antecedents of Market Structures. Gabler Edition Wissenschaft. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-322-97813-4_10
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DOI: https://doi.org/10.1007/978-3-322-97813-4_10
Publisher Name: Deutscher Universitätsverlag, Wiesbaden
Print ISBN: 978-3-8244-7222-2
Online ISBN: 978-3-322-97813-4
eBook Packages: Springer Book Archive