Abstract
Unlike other service firms which, by definition, lack patent protection for their products, banks have historically had a certain monopoly for the services they offered. This monopoly vanishes under the pressure of deregulation and technology and causes fundamental change in the way retail banks territorially compete.
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© 1998 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
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Calciu, M., Delagrande, F. (1998). Attractiveness Sensitive Versus Attractiveness Neutral Territorial Market Partitions. In: Engelhardt, W.H. (eds) Perspektiven des Dienstleistungsmarketing. Focus Dienstleistungsmarketing. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-322-97752-6_3
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DOI: https://doi.org/10.1007/978-3-322-97752-6_3
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