Abstract
Does the average man or woman on the street see public relations as something they might someday personally benefit from as they might from the services of a doctor, a professor, even a plumber? Is public relations seen as a constructive force in society, or is it seen as a tool of a business and political elite? This chapter argues that the social role of public relations is largely a question of norms, to which we have not paid sufficient attention, and that a new model of public relations is needed.
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Botan, C. (1994). Public Relations in Society: A Liberal Arts Perspective and Integrative Standard. In: Armbrecht, W., Zabel, U. (eds) Normative Aspekte der Public Relations. VS Verlag für Sozialwissenschaften, Wiesbaden. https://doi.org/10.1007/978-3-322-97043-5_8
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DOI: https://doi.org/10.1007/978-3-322-97043-5_8
Publisher Name: VS Verlag für Sozialwissenschaften, Wiesbaden
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