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Relations of Complex Organizational Systems pp 59–84Cite as

Relationship Games: Creating Competitive Advantage Through Cooperation

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Abstract

At no time in modern history have countries and companies been more interdependent and have experienced drastic changes in the world markets as in the last two decades. These changes are forcing companies to find new ways to build and maintain their competitive strength. Now that our realities and the environment we live in are changing so rapidly and constantly, the companies need not only keep pace with these developments but also have to manage this continuous change. Moreover, due to the increasing interdependence of companies, it has become important for companies to efficiently manage their relationships with other companies and organisations.

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Authors
  1. Pervez N. Ghauri
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Editors and Affiliations

  1. Strasburg University (Robert Schuman), USA

    Sabine Urban (Professor, Head) (Professor, Head)

  2. CESAG (Centre of Managerial Research)/I.E.C.S., USA

    Sabine Urban (Professor, Head) (Professor, Head)

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© 1999 Springer Fachmedien Wiesbaden

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Ghauri, P.N. (1999). Relationship Games: Creating Competitive Advantage Through Cooperation. In: Urban, S. (eds) Relations of Complex Organizational Systems. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-96437-3_3

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  • DOI: https://doi.org/10.1007/978-3-322-96437-3_3

  • Publisher Name: Gabler Verlag, Wiesbaden

  • Print ISBN: 978-3-409-11487-5

  • Online ISBN: 978-3-322-96437-3

  • eBook Packages: Springer Book Archive

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