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© 2004 Betriebswirtschaftlicher Verlag Dr. Th. Gabler/GWV Fachverlage GmbH, Wiesbaden
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Tscheulin, D.K., Helmig, B. (2004). J. In: Tscheulin, D.K., Helmig, B. (eds) Gabler Lexikon Marktforschung. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-94635-5_10
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DOI: https://doi.org/10.1007/978-3-322-94635-5_10
Publisher Name: Gabler Verlag, Wiesbaden
Print ISBN: 978-3-322-94636-2
Online ISBN: 978-3-322-94635-5
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