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© 2003 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
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Poth, L.G., Poth, G.S. (2003). I. In: Gabler Kompakt-Lexikon Marketing. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-94510-5_9
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DOI: https://doi.org/10.1007/978-3-322-94510-5_9
Publisher Name: Gabler Verlag, Wiesbaden
Print ISBN: 978-3-409-29890-2
Online ISBN: 978-3-322-94510-5
eBook Packages: Springer Book Archive