Psychology of Media in Europe: The State of the Art

Abstract

Switzerland is fortunate in possessing a good and well-established media research tradition. When media exponents in Switzerland complain about the ‘impossibility’ of media research, the cause of dissatisfaction is in most cases lack of financial resources. For example, the Swiss radio and television Company finances four television programs and eleven radio programs with approx. 990 million SFr., whereas a mere six million SFr. are expended annually on media research, which is naturally mainly restricted to electronic media.