Guest Editor’s Introduction

Abstract

The Tenth Annual Conference of the Euro-Asia Management Studies Association (EAMSA), hosted by the Chair of International Management, University Erlangen-Nürnberg, in Nurnberg from November 17–20, 1993, once again showed the growing importance of Euro-Asian economic and business relations. The general theme of the conference: “New Management Concepts and Changing Managerial Roles in Euro-Asian Management” clearly indicated the direction towards “change” in Euro-Asian business and its implication for management. We need to pause and reflect, to try and understand the significance of what is currently happening in the two regions, particularly Asia, and what the likely consequences can be for European and Asian corporations.