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Vertriebsoptimierung in Banken pp 93–105Cite as

Customer Relationship Banking — Die Neupositionierung des Firmenkundengeschäftes der Weberbank Berliner Industriebank KGaA

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Zusammenfassung

Mit der Fusion der Weberbank und der Berliner Industriebank ist in Berlin 1994 — gemessen am Bilanzvolumen — eine der größten deutschen Privatbanken entstanden.

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Authors
  1. Rainer Effertz
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Michael Spreiter

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© 2000 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden

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Effertz, R. (2000). Customer Relationship Banking — Die Neupositionierung des Firmenkundengeschäftes der Weberbank Berliner Industriebank KGaA. In: Spreiter, M. (eds) Vertriebsoptimierung in Banken. Gabler Verlag. https://doi.org/10.1007/978-3-322-90965-7_6

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  • DOI: https://doi.org/10.1007/978-3-322-90965-7_6

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-322-90966-4

  • Online ISBN: 978-3-322-90965-7

  • eBook Packages: Springer Book Archive

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