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Wettbewerbsvorteil, dynamische Fähigkeiten und Realoptionen: „Option Thinking“ als Grundgedanke wertorientierter Unternehmenspolitik

  • Philipp N. Baecker
  • Ulrich Hommel

Zusammenfassung

Der „Shareholder Value“ ist nach angelsächsischem Vorbild zum anerkannten Maßstab der Unternehmenspolitik avanciert. Unternehmensstrategien, die allgemein die Schaffung und Wahrung von Wettbewerbsvorteilen zum Ziel haben, sind somit nach ihrer Eignung zu beurteilen, den langfristigen Interessen der Eigenkapitalgeber zu dienen. Die Konzeption und Umsetzung wertorientierter Unternehmensstrategien wird durch ein geeignetes mentales Modell erleichtert. Ein solches Modell ist das „Option Thinking“, in dessen Mittelpunkt dynamische Fähigkeiten stehen, welche unternehmerische Handlungsflexibilität angesichts technischer und marktbedingter Risiken gewährleisten. „Option Thinking“ ist somit ein Grundgedanke wertorientierter Unternehmenspolitik.

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Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler/GWV Fachverlage GmbH, Wiesbaden 2003

Authors and Affiliations

  • Philipp N. Baecker
  • Ulrich Hommel

There are no affiliations available

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