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© 2003 Betriebswirtschaftlicher Verlag Dr. Th. Gabler /GWV Fachverlage GmbH, Wiesbaden
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Wagner, T. (2003). Der Bulle, der Bär und das Trojanische Pferd. In: Ebel, B., Hofer, M.B. (eds) Investor Marketing. Gabler Verlag. https://doi.org/10.1007/978-3-322-90350-1_15
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DOI: https://doi.org/10.1007/978-3-322-90350-1_15
Publisher Name: Gabler Verlag
Print ISBN: 978-3-322-90351-8
Online ISBN: 978-3-322-90350-1
eBook Packages: Springer Book Archive