The Development of eddiebauer.com: “learn as we go”
During the early days of the development of the Internet and e-commerce retailing (e-tailing), few, if any, knew how the revolution would play out. What began as the exploration of a new medium, has transformed the look and feel of retailing forever. Factors critical to the development and success of e-commerce, for those retailers who had the vision to embrace the opportunity early on, have centered on exploration, integration, brand identity and ultimately the customer. The underlying mantra at eddiebauer.com throughout the years: “learn as we go”.
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