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Die Informationsrevolution im Vertrieb pp 73–97Cite as

Der schnellere Gang des Wandels

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Zusammenfassung

Im Juni 1994 brachte die Zeitschrift Sales & Marketing Management in einer kleinen, 15 Zentimeter hohen Meldung die Ankündigung eines neuen mobilen Verkaufsbüros für die heutigen „Straßenkämpfer“ durch MO-V Inc. in Zeeland, Michigan.1

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Anmerkungen

  1. Cohen, Andy, „Going Mobile“, „The Road Warrior“, Sonderteil von Sales & Marketing Management, Juni 1994, Teil 2, S. 5.

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  2. Ebenda.

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  3. Ebenda.

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  4. Fallbeispiel aus: Everett, Martin, „Vulcan Forges the Ties that Bind“, in: Sales & Marketing Management, August 1992, S. 84 f.

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  5. Ebenda.

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  6. Ebenda.

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  7. Taylor, Thayer C., „Sales Automation Cuts the Cord“, in: Sales & Marketing Management 1993, S. 110.

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  8. Ebenda.

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  9. Fallbeispiel aus: Campanelli, Melissa, „Road Warrior/Wireless Communication, Sonderteil von Sales & Marketing Management, Juni 1994, Teil 2, S. 6.

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  10. Ebenda.

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  11. Ebenda.

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  12. Ebenda.

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  13. Schwartz, Jeffrey, „Newton Takes the Field“, in: Communications Week, 1. August 1994, S. 70.

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  14. Ebenda.

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  15. Ausführlichere Informationen finden sich in Malone, Michael S., The Microprocessor: A Biography, Telos/Springer Verlag, New York 1995.

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  16. Cringely, Robert X., „Who, What and Why of Wireless“, in: Forbes ASAP, September 1993, S. 84 ff.

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  17. Seidemann, Tony, „Way Cool! “, Sales & Marketing Management, Teil 2, Juni 1994, S. 12.

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  18. Trumfio, Ginger, „Don’t Lose Time in the Trunk“, Sales & Marketing Management, August 1994, S. 75.

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Authors
  1. Thomas M. Siebel
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  2. Michael S. Malone
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© 1998 Bertriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden

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Siebel, T.M., Malone, M.S. (1998). Der schnellere Gang des Wandels. In: Die Informationsrevolution im Vertrieb. Gabler Verlag. https://doi.org/10.1007/978-3-322-89033-7_4

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  • DOI: https://doi.org/10.1007/978-3-322-89033-7_4

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-322-89034-4

  • Online ISBN: 978-3-322-89033-7

  • eBook Packages: Springer Book Archive

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