Abstract
It is hard to believe that there was a time when companies did not have marketing departments. They had sales departments, of course. But they did not have product managers, brand managers, key account managers, market segment managers, customer service managers, and an assortment of other job positions found in today’s company marketing departments.
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Literature
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© 1997 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
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Kotier, P. (1997). The Role of the Marketing Department in the Organization of the Future. In: Bruhn, M., Steffenhagen, H. (eds) Marktorientierte Unternehmensführung. Gabler Verlag. https://doi.org/10.1007/978-3-322-87517-4_24
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DOI: https://doi.org/10.1007/978-3-322-87517-4_24
Publisher Name: Gabler Verlag
Print ISBN: 978-3-409-12217-7
Online ISBN: 978-3-322-87517-4
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