Skip to main content
SpringerLink
Log in
Book cover

Konsumentenverhaltensforschung im 21. Jahrhundert pp 587–622Cite as

Grüße aus dem Jenseits — Sterblichkeit und Marketing

  • Chapter

  • 2701 Accesses

Zusammenfassung

Dennis lief durch und fand sich, als er die Tür öffnete, auf der „Auskunft“ stand, in einem getäfelten Bankettsaal wieder. „The Hindu Love-song“ war auch da, sanft von dunklen Eichenpaneelen zurückgeworfen. Eine junge Frau erhob sich aus einer Gruppe ihrer Kollegen, um ihn zu begrüßen, eine aus der neuen Rasse der exquisiten, liebenswürdigen, effizienten jungen Frauen, die er schon überall in den Vereinigten Staaten getroffen hatte. Sie trug einen weißen Kittel, und über ihrer scharf sich abzeichnenden linken Brust waren die Worte „Friedhofshostess“ aufgestickt... Sie führte ihn durch den Raum in einen weich gestalteten Gang. Das Décor hier war georgianisch. Der „Hindu Love-song“ kam zum Ende, und auf ihn folgte der Ruf einer Nachtigall. In einer mit Chintz bezogenen Sitzecke nahmen er und die Hostess Platz, um ihre Vorbereitungen zu treffen...

Deutsche Übersetzung des Beitrags: Turley, D. (1998): „A postcard from the very edge. Mortality and Marketing“, in: Consumer Research: Postcards from the edge, eds. S. Brown und D. Turley, London und New York: Routledge, 350-377.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   99.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   89.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literatur

  • Adburgham, A. (1989): Shops and Shopping: 1800–1914, London: Barrie & Jenkins.

    Google Scholar 

  • Adelman, M. (1992): Rituals of adversity and remembering: the role of possessions for persons and community living with Aids, in J.F. Sherry and B. Sternthal (eds) Advances in Consumer Research, 19, Provo, UT: Association for Consumer Research, 401–403.

    Google Scholar 

  • Andreasen, A.R. (1984): Life status changes and changes in consumer preferences and satisfaction, Journal of Consumer Research, 11, December: 784–894.

    Article  Google Scholar 

  • Ariès, P. (1974): Western Attitudes Towards Death: From the Middle Ages to the Present, Baltimore, MD: Johns Hopkins University Press.

    Google Scholar 

  • Ariès, P. (1981): The Hour of Our Death, trans. H. Weaver, London: Allen Lanc.

    Google Scholar 

  • Arnold, S.J. and Fischer, E. (1994): Hermeneutics and consumer research, Journal of Consumer Research, 21, June: 55–70.

    Article  Google Scholar 

  • Barrett, W. (1978): Heidegger and modern existentialism, in B. Magee (ed.) Men of Ideas, London: BBC Publications, 74–95.

    Google Scholar 

  • Baudrillard, J. (1993[1976]): Symbolic Exchange and Death, trans. LH. Grant, London: Sage.

    Google Scholar 

  • Belk, R.W. (1988): Possessions and the extended self, Journal of Consumer Research, 15, September: 139–168.

    Article  Google Scholar 

  • Belk, R.W. (1990): The role of possessions in constructing and maintaining a sense of past, in M.E. Goldberg, G. Gorn and R.W. Pollay (eds) Advances in Consumer Research, 17, Provo, UT: Association for Consumer Research, 669–675.

    Google Scholar 

  • Belk, R.W. (1995): Studies in the new consumer behaviour, in D. Miller (ed.) Acknowledging Consumption, London: Routledge, 58–95.

    Google Scholar 

  • Belk, R.W., Wallendorf, M. and Sherry, J.F. Jr (1989) The sacred and profane in consumer behaviour: theodicy on the Odyssey, Journal of Consumer Research, 16, June: 1–38.

    Article  Google Scholar 

  • Brown, S. (1993): Postmodern marketing?, European Journal of Marketing, 27, 4: 19–34.

    Article  Google Scholar 

  • Brown, S. (1995): Postmodern Marketing, London: Routledge.

    Google Scholar 

  • Cavan, R.S. (1962): Self and role in adjustment during old age, in A.M. Rose (ed.) Human Behaviour and Social Processes, London: Routledge & Kegan Paul, 526–536.

    Google Scholar 

  • Czikszentmihalyi, M. and Rochberg-Halton, E. (1981): The Meaning of Things: Domestic Symbols and the Self, Cambridge: Cambridge University Press.

    Google Scholar 

  • de Man, P. (1983): Blindness and Insight: Essays in the Rhetoric of Contemporary Criticism, 2nd edn, London: Routledge.

    Google Scholar 

  • Douglas, M. and Isherwood, B. (1979): The World of Goods, New York: Basic Books.

    Google Scholar 

  • Dworkin, R. (1993): Life’s Dominion: An Argument about Abortion and Euthanasia, London: HarperCollins.

    Google Scholar 

  • Elias, N. (1985 [1982]): The Loneliness of the Dying, trans. E. Jephcott, London: Basil Blackwell.

    Google Scholar 

  • Firat, A.F. (1991): The consumer in postmodernity, in R.H. Holman and M.R. Solomon (eds) Advances in Consumer Research, 18, Provo, UT: Association for Consumer Research, 70–76.

    Google Scholar 

  • Firat, A.F. and Venkatesh, A. (1995): Liberatory postmodernism and the reen-chantment of consumption, Journal of Consumer Research, 22, 2: 239–267.

    Article  Google Scholar 

  • Firth, S. (1993): Approaches to death in Sikh and Hindu communities in Britain, in D. Dickenson and M. Johnson (eds) Death, Dying and Bereavement, London: Sage, 26–32.

    Google Scholar 

  • Fish, S.E. (1980): Is There a Text in this Class?, Cambridge, MA: Harvard University Press.

    Google Scholar 

  • Friedan, B. (1993): The Fountain of Age, London: Vintage.

    Google Scholar 

  • Genosko, G. (1994): Baudrillard and Signs: Signification Ablaze, London: Routledge.

    Book  Google Scholar 

  • Gentry, J.W., Kennedy, P.F., Paul, C. and Hill, R.P. (1994): The vulnerability of those grieving the death of a loved one: implications for public policy, Journal of Public Policy and Marketing, 13, 2: 128–142.

    Google Scholar 

  • Gentry, J.W., Kennedy, P.F., Paul, C. and Hill, R.P. (1995): Family transitions during grief: discontinuities in household consumption patterns, Journal of Business Research, 34: 67–79.

    Article  Google Scholar 

  • Giddens, A. (1991): Modernity and Self-Identity, Cambridge: Polity.

    Google Scholar 

  • Godzich, W. (1983): Introduction, in P. de Man, Blindness and Insight: Essays in the Rhetoric of Contemporary Criticism, 2nd edn, London: Routledge.

    Google Scholar 

  • Gorer, G. (1965): Death, Grief, Mourning in Contemporary Britain, London: Cresset.

    Google Scholar 

  • Heidegger, M. (1962 [1927]): Being and Time, trans. J. Macquarrie and E.S. Robinson, New York: Harper & Row.

    Google Scholar 

  • Hirschman, E.C. (1990): Secular immortality and the American ideology of affluence, Journal of Consumer Research, 17, June: 31–42.

    Article  Google Scholar 

  • Hoffman, P. (1993): Death, time, history: division II of Beeing and Time, in C.B. Guignon (ed.) The Cambridge Companion to Heidegger, Cambridge: Cambridge University Press, 195–214.

    Chapter  Google Scholar 

  • Kennedy, L. (1990): Euthanasia: The Good Death, London: Chatto & Windus.

    Google Scholar 

  • Kübler-Ross, E. (1970): On Death and Dying, London: Tavistock.

    Google Scholar 

  • Leming, H.R. and Dickinson, G.E. (1994): Understanding Dying, Death and Bereavement, 3rd edn, Fort Worth, TX: Harcourt Brace.

    Google Scholar 

  • Lopata, H.Z. (1973): Widowhood in an American City, Cambridge, MA: Schenkmann.

    Google Scholar 

  • Lopata, H.Z. (1988): Support systems of American urban widowhood, Journal of Social Issues, 44, 3: 113–128.

    Article  Google Scholar 

  • Lopata, H.Z. (1996): Current Widowhood: Myths and Realities, Thousand Oaks, CA: Sage.

    Google Scholar 

  • Macquarrie, J. (1973): Existentialism, Harmondsworth, Pelican.

    Google Scholar 

  • Mitford, J. (1964): The American Way of Death, New York: Crest.

    Google Scholar 

  • Moller, D.W. (1996): Confronting Death: Values, Institutions and Human Mortality, New York: Oxford University Press.

    Google Scholar 

  • Nussbaum, J.F., Thompson, T. and Robinson, J.D. (1989): Communication and Aging, New York: Harper & Row.

    Google Scholar 

  • O’Bryant, S.L. (1990): Forewarning of a husband’s death: does it make a difference for older widows?, Omega: Journal of Death and Dying, 22, 3: 227–239.

    Article  Google Scholar 

  • O’Rourke, K.D. (1980): Christian affirmation of life, in D.J. Horan and D. Moll (eds) Death, Dying and Euthanasia, Frederick, MD: Alethia, 362–368.

    Google Scholar 

  • Parkes, C.M. (1986): Bereavement: Studies of Grief in Adult Life, 2nd edn, Harmondsworth: Penguin.

    Google Scholar 

  • Pavia, T. (1993): Dispossession and perceptions of self in late stage HIV infection, in L. McAlister and M.L. Rotschild (eds), Advances in Consumer Research, 20, Provo, UT: Association for Consumer Research, 425–428.

    Google Scholar 

  • Power, R.(1993): Death in Ireland: deaths, wakes and funerals in contemporary Irish Society, in D. Dickenson and M. Johanson (eds) Death, Dying and Bereavement, London: Sage, 21–25.

    Google Scholar 

  • Ryan. M.J. and Bristor, J.M. (1987): The symbiotic nature of hermencutical vs. classically generated knowledge, in R.W. Belk et al. (eds) American Marketing Association Winter Educators’ Conference, Chicago: American Marketing Association, 191–194.

    Google Scholar 

  • Schouten, J.W. (1991): Personal rites of passage and the reconstruction of self, in R. Holman and M.R. Solomon (eds) Advances in Consumer Research, 18, Provo, UT: Association for Consumer Research, 49–51.

    Google Scholar 

  • Solomon, M. (1983): The role of products as social stimuli: a symbolic interactionism perspective, Journal of Consumer Research, 10, December: 319–329.

    Article  Google Scholar 

  • Solomon, M. (1990): The imperial self, in M.E. Goldberg, G. Gorn and R.W. Pollay (eds) Advances in Consumer Research, 17, Provo, UT: Association for Consumer Research, 68–70.

    Google Scholar 

  • Steiner, G. (1978): Heidegger, Glasgow: Collins.

    Google Scholar 

  • Sypnowich, C. (1995): Death in Utopia: Marxism and the mortal self, in D. Bakhurst and C. Sypnowich (eds) The Social Self, London: Sage, 84–102.

    Google Scholar 

  • Thompson, C.J., Pollio, H.R. and Locander, W.B. (1994): The spoken and the unspoken: a hermeneutic approach to understanding the cultural viewpoints that underlie consumers’ expressed meanings, Journal of Consumer Research, 21, December: 432–452.

    Article  Google Scholar 

  • Tucker, W.T. (1974): Future directions in marketing theory, Journal of Marketing, 38, April: 30–35.

    Article  Google Scholar 

  • Turley, D. (1995): Dialogue with the departed, in F. Hansen (ed.) European Advances in Consumer Research, 2, Provo, UT: Association for Consumer Research, 10–13.

    Google Scholar 

  • van Gennep, A. (1960 [1908]): Rites of Passage, trans. M.B. Vizedom and G.L. Caffee, London: Routledge & Kegan Paul.

    Google Scholar 

  • Walter, T. (1992): Modern death: taboo or not taboo?, Sociology, 25, 2: 293–310.

    Article  Google Scholar 

  • Walter, T. (1994): The Revival of Death, London: Routledge.

    Google Scholar 

  • Waugh, E. (1948): The Loved One, London: Chapman Hall.

    Google Scholar 

  • Young, M.M. (1991): Disposition of possessions during role transitions, in R.H. Holman and M.R. Solomon (eds) Advances in Consumer Research, 18, Provo, UT: Association for Consumer Research, 33–39.

    Google Scholar 

  • Young, M.M. and Wallendorf, M. (1989): Ashes to ashes, dust to dust: conceptualising consumer disposition of possessions, in T.L. Childers et al. (eds) American Marketing Association Winter Educators’ Conference, Chicago: American Marketing Association, 33–39.

    Google Scholar 

Download references

Authors
  1. Darach Turley
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Europa-Universität Viadrina, Frankfurt (Oder), Deutschland

    Andrea Gröppel-Klein (Inhaberin des Lehrstuhls für Allg. Betriebswirtschaftslehre, insbesondere Internationales Marketing, Konsum- und Handelsforschung) (Inhaberin des Lehrstuhls für Allg. Betriebswirtschaftslehre, insbesondere Internationales Marketing, Konsum- und Handelsforschung)

Rights and permissions

Reprints and permissions

Copyright information

© 2008 Gabler | GWV Fachverlage GmbH, Wiesbaden

About this chapter

Cite this chapter

Turley, D. (2008). Grüße aus dem Jenseits — Sterblichkeit und Marketing. In: Gröppel-Klein, A. (eds) Konsumentenverhaltensforschung im 21. Jahrhundert. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-87400-9_24

Download citation

  • DOI: https://doi.org/10.1007/978-3-322-87400-9_24

  • Publisher Name: Deutscher Universitätsverlag

  • Print ISBN: 978-3-8244-8169-9

  • Online ISBN: 978-3-322-87400-9

  • eBook Packages: Springer Book Archive

Publish with us

Policies and ethics

Search

Navigation