Adoption of E-Mail

  • Kai Jakobs
Part of the Professional Computing book series (XPCOMP)


This chapter will look at the problems and issues surrounding the introduction, and subsequent use, of messaging systems in large, internationally operating organisations. Requirements on messaging services — identified through in-depth literature studies and interviews — will be discussed. This can be related to the corporate history of e-mail usage, and therefore, the different adoption strategies that have been identified through case studies will be described and discussed. Finally, a summary and an analysis will be presented.


Hybrid Strategy Directory Service Electronic Mail Company Representative Adoption Strategy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Further Readings

  1. Bälter, O.: “Electronic mail from a user perspective: Problems and Remedies”. KTH, IPLab, Stockholm, 1995.Google Scholar
  2. Bogod, J.L.: “Information Technology Standardization”. In: Berg, J.L.; Schumny, H. (eds). “An Analysis of the Information Technology Standardization Process”. North-Holland, 1990.Google Scholar
  3. Brancheau, J.C.; Brown, C.V.: “The Management of End-User Computing: Status and Directions”. ACM Computing Surveys, vol. 25, no. 4, December 1993Google Scholar
  4. Clark, T.D.: “Corporate Systems Management: An Overview and Research Perspective”. Communications of the ACM, vol. 35, no. 2, Feb. 1992.Google Scholar
  5. Dodson, B.: “Harnessing End-User Computing within the Enterprise”. Google Scholar
  6. Jakobs, K.; Lenssen, K.: “Successful Applications of Electronic Messaging in International Organizations - Strategies, Results, Experiences, Part P”. Report of the European Electronic Messaging Association, 1994Google Scholar
  7. ETSI Directorate: “Progress on User Participation in the Standardization Process”. Presented at 3rd Interregional Telecommunications Standards Conference, Tokyo 1992Google Scholar
  8. Ferné, G.: “Information Technology Standardization and Users: International Challenges Move the Process Forward”. In: Kahin, B.; Abbate, J. (eds): “Standards Policy for Information Infrastructure”. MIT Press, 1995Google Scholar
  9. Fischer, P.: “The Role of the User in the Standardization Process - Workshop Report”. In: Berg, J.L.; Schumny, H. (eds). “An Analysis of the Information Technology Standardization Process”. North-Holland, 1990.Google Scholar
  10. Gerrity, T. P.; Rockart, J. F.: “End-user computing: Are you a leader or a laggard”. Sloan Management Review, Vol. 27 (4), 1986.Google Scholar
  11. Hawkins, R.W.: “Enhancing the User Role in the Development of Technical Standards for Telecommunications”. Technology Analysis and Strategy Management, vol. 7, no. 1, 1995.Google Scholar
  12. Jakobs, K, K.: “Future (Data) Communication Networks - The Challenge to (Public) Service Providers”. Computer Communications, vol. 18, no. 11, Butterworth-Heineman, 1995Google Scholar
  13. Jakobs, K.; Procter, R.; Williams, R.; Fichtner, M.: “Corporate E-Mail in Europe - Requirements, Usage and Ways Ahead”. Proc. 4th Int. Conf. on Telecommunication Systems, Modelling and Analysis, 1996Google Scholar
  14. Rogers, E.M.: “Diffusion of Innovations, 4th ed”. Free Press, New York, 1995Google Scholar

Copyright information

© Friedr. Vieweg & Sohn Verlagsgesellschaft mbH, Braunschweig/Wiesbaden 2000

Authors and Affiliations

  • Kai Jakobs

There are no affiliations available

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