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Image and Symbolic Leadership: Using Focus Group Research to Bridge the Gap

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Image und PR

Abstract

Few practitioners of public relations would argue with the importance of the leadership role in personifying the Organization. “Leadership” encompasses but is not limited to the Organization’s chief executive; it extends to all major management positions. This group of leaders constitutes the Organization’s power elite or dominant coalition (Hage, 1980).

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Authors
  1. Larissa A. Grunig
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Wolfgang Armbrecht Horst Avenarius Ulf Zabel

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Grunig, L.A. (1993). Image and Symbolic Leadership: Using Focus Group Research to Bridge the Gap. In: Armbrecht, W., Avenarius, H., Zabel, U. (eds) Image und PR. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-322-85729-3_9

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  • DOI: https://doi.org/10.1007/978-3-322-85729-3_9

  • Publisher Name: VS Verlag für Sozialwissenschaften

  • Print ISBN: 978-3-531-12466-7

  • Online ISBN: 978-3-322-85729-3

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