Implementing the Customer Relationship Management Foundation — Analytical CRM

Abstract

In today’s highly competitive business environment, companies must continuously learn from interactions with customers and respond to the knowledge gained from those interactions. A shift from product-driven business strategies to customer-driven business strategies has become essential. This white paper discusses the technological and business issues involved in implementing progressive techniques in managing customer relationships. It details the practice of using advanced data management and analysis techniques to transform a large amount of carefully chosen customer data into reliable information to support strategic and tactical business decisions.