Abstract
A CRM system is only as successful as the quality of data and data-management processes supporting it. Organizations planning wisely beyond the next millennium are thinking beyond process automation and are focused on getting better acquainted with customers to increase revenues and profits. Maintaining a sound metadata strategy — as well as understanding the roles of ERP, decision support, and data warehousing systems — is crucial for attaining this higher level of understanding.
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© 2001 SAS Institute, Inc
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Davis, J., Joyner, E. (2001). Successful Customer Relationship Management: Why, ERP, Data Warehousing, Decision Support, and Metadata Matter. In: Customer Relationship Management. HOTT Guide. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-84961-8_23
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DOI: https://doi.org/10.1007/978-3-322-84961-8_23
Publisher Name: Vieweg+Teubner Verlag, Wiesbaden
Print ISBN: 978-3-322-84963-2
Online ISBN: 978-3-322-84961-8
eBook Packages: Springer Book Archive