Abstract
This paper examines a new approach to implementing a Business Intelligence solution focused on the analytical aspects of CRM. This approach will help businesses better analyze their target markets. From there, they will gain the insight needed to formulate profitable strategies and tactics to reach their customers more effectively. It will provide an insight on how a customer-focused data warehouse can be implemented faster with fewer resources at the same time as it delivers reduced risk.
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© 2001 Sybase, Inc
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Teklitz, F., McCarthy, R.L. (2001). Analytical Customer Relationship Management. In: Customer Relationship Management. HOTT Guide. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-84961-8_22
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DOI: https://doi.org/10.1007/978-3-322-84961-8_22
Publisher Name: Vieweg+Teubner Verlag, Wiesbaden
Print ISBN: 978-3-322-84963-2
Online ISBN: 978-3-322-84961-8
eBook Packages: Springer Book Archive