Abstract
There is no universally agreed definition of customer relationship management. Find out how leading experts define the term — and what the corporate world makes of the concept.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Editor information
Rights and permissions
Copyright information
© 1999 Business Intelligence
About this chapter
Cite this chapter
Shaw, R. (1999). CRM Definitions — Defining customer relationship marketing and management. In: Customer Relationship Management. HOTT Guide. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-84961-8_2
Download citation
DOI: https://doi.org/10.1007/978-3-322-84961-8_2
Publisher Name: Vieweg+Teubner Verlag, Wiesbaden
Print ISBN: 978-3-322-84963-2
Online ISBN: 978-3-322-84961-8
eBook Packages: Springer Book Archive