Abstract
Ron Brunt describes how new decision support systems enable retailers to gain a more detailed understanding of their customer base
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© 2001 International Computers Limited
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Brunt, R. (2001). Customer Focused Marketing — A Strategy for Success. In: Customer Relationship Management. HOTT Guide. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-84961-8_19
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DOI: https://doi.org/10.1007/978-3-322-84961-8_19
Publisher Name: Vieweg+Teubner Verlag, Wiesbaden
Print ISBN: 978-3-322-84963-2
Online ISBN: 978-3-322-84961-8
eBook Packages: Springer Book Archive