Abstract
CRM programs involve three basic business processes: marketing automation, sales force automation, and customer service. This paper describes the business benefits and challenges of CRM initiatives. It then describes these three functional areas in some detail. It concludes with a discussion of network infrastructure implications of each of these areas and how a secure, scalable, high-performance network infrastructure can facilitate a successful CRM implementation.
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© 1999 3Com Corporation
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3COM Corporation. (1999). High-Availability Networks Enable Business-to-Consumer E-Business. In: Customer Relationship Management. HOTT Guide. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-84961-8_16
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DOI: https://doi.org/10.1007/978-3-322-84961-8_16
Publisher Name: Vieweg+Teubner Verlag, Wiesbaden
Print ISBN: 978-3-322-84963-2
Online ISBN: 978-3-322-84961-8
eBook Packages: Springer Book Archive