Abstract
This White Paper sets out to offer practical guidance by suggesting that companies approach CRM in two stages:
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determine the business’s CRM strategy and
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select and combine the appropriate technology options
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© 1999 Oracle
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Payne, A. (1999). Customer Relationship Management: Choosing the appropriate strategy and Data Warehousing technology to win and retain customers. In: Customer Relationship Management. HOTT Guide. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-84961-8_15
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DOI: https://doi.org/10.1007/978-3-322-84961-8_15
Publisher Name: Vieweg+Teubner Verlag, Wiesbaden
Print ISBN: 978-3-322-84963-2
Online ISBN: 978-3-322-84961-8
eBook Packages: Springer Book Archive