Abstract
In this paper Hyperion applies the CRM lifecycle to three common business problems: customer profiling, call center improvement and e-business effectiveness. In each scenario the three stages of the CRM lifecycle will be applied to the business problem and the solutions will demonstrate how essential CRM analytics are to customer success.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Consortia
Editor information
Rights and permissions
Copyright information
© 1999 Hyperion Solutions Corporarion
About this chapter
Cite this chapter
Hyperion. (1999). The CRM Lifecycle. Without CRM Analytics, your customers won’t even know you’re there. In: Customer Relationship Management. HOTT Guide. Vieweg+Teubner Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-84961-8_10
Download citation
DOI: https://doi.org/10.1007/978-3-322-84961-8_10
Publisher Name: Vieweg+Teubner Verlag, Wiesbaden
Print ISBN: 978-3-322-84963-2
Online ISBN: 978-3-322-84961-8
eBook Packages: Springer Book Archive