Zusammenfassung
Die Entwicklung des Internets eröffnet zahlreiche neue Wege in Innovationsmanagement und Neuproduktentwicklung. In diesem Beitrag werden zwei besonders interessante Möglichkeiten untersucht.
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© 2004 Betriebswirtschaftlicher Verlag Dr. Th. Gabler/GWV Fachverlage GmbH, Wiesbaden
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Prügl, R., Harrer, P., Franke, N. (2004). Die „Sims“: Eine Fallstudie zum gemeinsamen Einsatz von „Toolkits for User Innovation“ und virtuellen Communities. In: Herstatt, C., Sander, J.G. (eds) Produktentwicklung mit virtuellen Communities. Gabler Verlag. https://doi.org/10.1007/978-3-322-84540-5_10
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DOI: https://doi.org/10.1007/978-3-322-84540-5_10
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