Abstract
The European car tire market is by far the most competitive market in the world due to a large variety of tire manufacturers and retailers competing for a share of the replacement market.
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© 2002 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
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Uellendahl, J. (2002). Secured Distribution as an Element in the Sales Strategy based on the Example of Goodyear Dunlop in the European Union. In: Scholz, C., Zentes, J. (eds) Strategic Management. Gabler Verlag. https://doi.org/10.1007/978-3-322-84457-6_11
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DOI: https://doi.org/10.1007/978-3-322-84457-6_11
Publisher Name: Gabler Verlag
Print ISBN: 978-3-322-84458-3
Online ISBN: 978-3-322-84457-6
eBook Packages: Springer Book Archive