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Secured Distribution as an Element in the Sales Strategy based on the Example of Goodyear Dunlop in the European Union

  • Jörg Uellendahl

Abstract

The European car tire market is by far the most competitive market in the world due to a large variety of tire manufacturers and retailers competing for a share of the replacement market.

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Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 2002

Authors and Affiliations

  • Jörg Uellendahl

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