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Strategisches E-Commerce-Management pp 95–124Cite as

Optimierung der Wertschöpfungskette durch Collaborative Business Scenarios

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Zusammenfassung

Eine zentrale Herausforderung der Internet-Ökonomie besteht für die Unternehmen darin, durch die Anwendung von Internettechnologien ihre Kunden und Geschäftspartner stärker an sich zu binden und die wechselseitigen Beziehungen enger und wertvoller zu gestalten.

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Authors
  1. Stefan Hack
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Editor information

Editors and Affiliations

  1. Fachbereich Wirtschaftswissenschaften, Universität Hannover, Deutschland

    Bernd Eggers (Geschäftsführer der EGGERS & Partner Strategieberatung in Hannover und Dozent und Habilitand) (Geschäftsführer der EGGERS & Partner Strategieberatung in Hannover und Dozent und Habilitand)

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© 2001 Betriebswirtschaftlicher Veriag Dr. Th. Gabler GmbH, Wiesbaden

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Hack, S. (2001). Optimierung der Wertschöpfungskette durch Collaborative Business Scenarios. In: Eggers, B., Hoppen, G. (eds) Strategisches E-Commerce-Management. Gabler Verlag. https://doi.org/10.1007/978-3-322-84440-8_5

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  • DOI: https://doi.org/10.1007/978-3-322-84440-8_5

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-322-84441-5

  • Online ISBN: 978-3-322-84440-8

  • eBook Packages: Springer Book Archive

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