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Lernen von Kunden und Konkurrenz

  • Chapter
Die Lernende Organisation

Zusammenfassung

In vielen Märkten ist die strategische Situation heute durch folgende Merkmale gekennzeichnet:

  • permanente Überkapazitäten,

  • Marktsättigung bzw. geringes Wachstum auf der Nachfrageseite,

  • Angleichung von Qualität und Know-how,

  • Internationalisierung,

  • Differenzierung der Kundenwünsche.

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Literatur

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Authors
  1. Hermann Simon
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  2. Georg Tacke
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© 1991 Springer Fachmedien Wiesbaden

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Simon, H., Tacke, G. (1991). Lernen von Kunden und Konkurrenz. In: Die Lernende Organisation. Gabler Verlag, Wiesbaden. https://doi.org/10.1007/978-3-322-83899-5_9

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  • DOI: https://doi.org/10.1007/978-3-322-83899-5_9

  • Publisher Name: Gabler Verlag, Wiesbaden

  • Print ISBN: 978-3-409-19144-9

  • Online ISBN: 978-3-322-83899-5

  • eBook Packages: Springer Book Archive

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