The Internationalisation of Small and Medium Sized Food and Drink Firms

  • John Nicholls


The expression that we live in a “turbulent environment” may be rather cliched, but it remains true. Its influences and effects make for particularly difficult trading conditions for all small businesses including food and drink firms. The environment in effect provides the backcloth against which we can evaluate some of the responses of small food and drink firms, and is described particularly for readers not familiar with this industry sector.


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© Gabler Verlag, Wiesbaden 1995

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  • John Nicholls

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