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© 1983 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
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Neske, F. (1983). V. In: Gabler Lexikon Werbung. Gabler Verlag. https://doi.org/10.1007/978-3-322-83648-9_22
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DOI: https://doi.org/10.1007/978-3-322-83648-9_22
Publisher Name: Gabler Verlag
Print ISBN: 978-3-409-99111-7
Online ISBN: 978-3-322-83648-9
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