Multi-media and marketing in Great Britain

  • Ian Thomas


Multi-media is definitely the hot topic of 1994. Articles are appearing everywhere in magazines and journals; even the BBC television has recently run a series of programmes talking about multi-media, Internet, and other leading-edge technological developments.


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  1. Inteco Corporation (1993): Multi-Media Kiosks Market Development in Europe The Interactive Media in Retail Group (1993): The IMRG ReportGoogle Scholar
  2. Gale, John C. (1993): Multi-MediaMarkets, Information Workstation Group, Alexandria, VirginiaGoogle Scholar

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1995

Authors and Affiliations

  • Ian Thomas

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