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Multi-media-marketing in the USA

  • Lynda Maddox
  • Lois Graff

Abstract

John Sculley, CEO of Apple Computer predicts that, “Multi-Media will be for the ’90s what personal computers were to the ’80s (Business Marketing, 1993a). Gary Arlen, president of Arlen Communications, is excited about the concept of telegambling, which he describes as “the ideal mix of video games and electronic funds transfer”. He is currently working with various telecommunications companies to make the concept a reality (Avertising Age, 1993).

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Bibliography

  1. Business Marketing (1993a): “Flexing Its Muscles”, July 1993Google Scholar
  2. Advertising Age (1993): “High-tech Is Rising Star to Marketers”, August 23, 1993Google Scholar
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Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1995

Authors and Affiliations

  • Lynda Maddox
  • Lois Graff

There are no affiliations available

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