Multi-media-marketing in the USA

  • Lynda Maddox
  • Lois Graff


John Sculley, CEO of Apple Computer predicts that, “Multi-Media will be for the ’90s what personal computers were to the ’80s (Business Marketing, 1993a). Gary Arlen, president of Arlen Communications, is excited about the concept of telegambling, which he describes as “the ideal mix of video games and electronic funds transfer”. He is currently working with various telecommunications companies to make the concept a reality (Avertising Age, 1993).


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  1. Business Marketing (1993a): “Flexing Its Muscles”, July 1993Google Scholar
  2. Advertising Age (1993): “High-tech Is Rising Star to Marketers”, August 23, 1993Google Scholar
  3. Advertising Age International (1994): “Interactive”, March 21, 1994.Google Scholar
  4. Sales & Marketing Mangagement (1994): “Letting Their Fingers Do the Marketing”, February 1994Google Scholar
  5. Managing Office Technology (1993): “The Market’s View of Multimedia”, October,1993Google Scholar
  6. Sales & Marketing Management (1993): “Mastering Multimedia”, January, 1993Google Scholar
  7. Business Marketing (1993b): “Marketing’s New Fast Lane Emerges”, October 1993Google Scholar
  8. Detroit News (1994): “Lincoln-Mercury Shifts Into Electronic Showroom”, April 6,1994Google Scholar
  9. USA Today (1994): “PC Owners Flip Their Floppies for CDs”, April 12, 1994Google Scholar
  10. SanFrancisco Chronicle (1993) “Apple Will Offer CD-ROM Shopping”, November 23, 1993.Google Scholar
  11. Wall Street Journal (1994a): “Lawyers Whose Ads Crashed the Internet Help You to Do it too”, May 9, 1994aGoogle Scholar
  12. Wall Street Journal (1994b): “New Online Ads Screamfor Miss Manners”, April 12,1994Google Scholar
  13. Christian Science Monitor (1994a): “Powerful Internet Should Skyrocket as Firms Go On-line”, March 16, 1994Google Scholar
  14. Advertising Age Advertising (1994): “Guru McKenna Goes Multimedia”, March 28,1994Google Scholar
  15. Wall Street Journal (1994c): “Oracle Serves Multimedia Feast”, February 16, 1994Google Scholar

Copyright information

© Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1995

Authors and Affiliations

  • Lynda Maddox
  • Lois Graff

There are no affiliations available

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