Abstract
The engagement of a pubhc relations consultancy can bring substantial benefits to client organisations. Typical reasons for their employment are to supplement in house teams when work loads are high or when a particular specialist expertise is required, to obtain independent advice, or to undertake ongoing or specific projects when there is no in-house team.
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© 2004 VS Verlag für Sozialwissenschaften/GWV Fachverlage GmbH, Wiesbaden
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Gregory, A., Sheard, MP. (2004). Building Quality into Client-Consultancy Relationships. In: Raupp, J., Klewes, J. (eds) Quo vadis Public Relations?. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-322-83381-5_12
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DOI: https://doi.org/10.1007/978-3-322-83381-5_12
Publisher Name: VS Verlag für Sozialwissenschaften
Print ISBN: 978-3-531-14034-6
Online ISBN: 978-3-322-83381-5
eBook Packages: Springer Book Archive