Systematic Business Change using BPR

Abstract

Masys Inc. is a medium-sized company having its head office in California and a European branch office in Switzerland. It specialises in the design and marketing of high quality electronic equipment for private households. The product range extends from home cinema systems to internet computers. These products are characterised firstly by the innovative style of their housings, which are always designed by acclaimed artists and available only in limited editions. Secondly, the products’ technical “innards” always meet the highest standards. Masys reaches this extremely limited, but highly profitable market segment increasingly via direct sales, rather than through retailers. This allows it to offer supplementary services, such as calculating the optimal dimensions for home cinema systems.