Abstract
Not long ago, a mid-size retailer hired a new vice president of marketing and charged him with acting as a change agent. The vice president dug in, producing an extensive, well thought-out analysis of the market opportunities and threats facing the company.
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© 2001 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
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Pagliarella, A.E. (2001). Developing and Unleashing a Capacity to Change. In: Gattermeyer, W., Al-Ani, A. (eds) Change Management und Unternehmenserfolg. Gabler Verlag. https://doi.org/10.1007/978-3-322-82863-7_3
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DOI: https://doi.org/10.1007/978-3-322-82863-7_3
Publisher Name: Gabler Verlag
Print ISBN: 978-3-409-21501-5
Online ISBN: 978-3-322-82863-7
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