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Produktentwicklungslinien im Investment Banking

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Die Banken auf dem Weg ins 21. Jahrhundert
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Summary

Products are a key factor for success in investment banking. Lines of product development can clearly be traced back to the early Wall Street and City of London times. Nowadays, they are the state-of-the-art in equity, fixed income, and in new generations of derivatives. On the basis of close client relationships, country and industry-sector expertise, execution know-how and a focus on transactions, excellence in product development and marketing becomes crucial for belonging to the top league of investment banks — or not belonging to it.

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© 1996 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden

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Hofmann, H.B. (1996). Produktentwicklungslinien im Investment Banking. In: Die Banken auf dem Weg ins 21. Jahrhundert. Gabler Verlag. https://doi.org/10.1007/978-3-322-82602-2_1

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  • DOI: https://doi.org/10.1007/978-3-322-82602-2_1

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-322-82603-9

  • Online ISBN: 978-3-322-82602-2

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