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ASEA und BBC — Meilensteine auf dem Weg zu Europas meist- bewundertem Unternehmen

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ABB — Der tanzende Riese

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Zusammenfassung

Als der Zusammenschluss der schwedischen ASEA mit der Schweizer BBC gleichzeitig auf zwei Pressekonferenzen in Stockholm und Baden (Schweiz) verkündet wurde, war die Überraschung vollkommen. Branchenanalysten wussten zwar, dass ASEA bereits seit einiger Zeit nach einem geeigneten Akquisitionskandidaten Ausschau gehalten hatte. Aber der Umfang des größten grenzüberschreitenden Zusammenschlusses seit der Fusion zwischen der Royal Dutch Petroleum Company und Shell Transport and Trading übertraf alle ihre Vorstellungen.

Mit jedem Jahr, in dem es mit ASEA aufwärts ging, ging es mit BBC bergab.

JEAN-PIERRE DÜRIG

ehemaliger Leiter des Konzern-Controlling von BBC und ABB

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Authors
  1. Kevin Barham
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  2. Claudia Heimer
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© 1999 Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden

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Barham, K., Heimer, C. (1999). ASEA und BBC — Meilensteine auf dem Weg zu Europas meist- bewundertem Unternehmen. In: ABB — Der tanzende Riese. Gabler Verlag. https://doi.org/10.1007/978-3-322-82242-0_2

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  • DOI: https://doi.org/10.1007/978-3-322-82242-0_2

  • Publisher Name: Gabler Verlag

  • Print ISBN: 978-3-322-82243-7

  • Online ISBN: 978-3-322-82242-0

  • eBook Packages: Springer Book Archive

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