Abstract
The creative performance capability within organizations depends on a comprehensive set of influencing factors such as personality traits and also — and this is the main focus of this paper — the design of the problem-solving process and the prevailing innovative climate. Furthermore, the question must be asked how to support the creation of ideas at an individual, organizational, and interorganizational level in general. Here, the ability to generate ideas strongly depends on the creative capabilities of the involved entities.
In order to organize this complex system of creatively generating ideas, the “Planetary Model” is introduced. Different to most other models used for explaining creative processes, this model takes into account the dynamic interac-tion of such systems. Therefore, the understanding of the complex real-life process of creative problem-solving can better be understood. By combining this model with the various single stages of a sequential innovation process that can easily be translated into specific working steps, the project related performance can be improved by simultaneously providing for positive organizational effects in the long run, probably also leading to sustainable innovation.
These theoretical considerations together with the Planetary Model build the basis for discussing their practical implications using industrial design companies in Austria and Bavaria. These companies are often considered as the creative experts within the process of creating product innovations and process innovations at an industrial level. This paper discusses how these companies deal with the creation of new ideas, what means of methodological support are used and how important it is to establish an environmental situation supportive to the creation of ideas, based on a process-specific consideration of various stakeholder groups.
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Steiner, G. (2005). Organizational Creativity Management. In: Schwarz, E.J., Harms, R. (eds) Integriertes Ideenmanagement. Wirtschaftswissenschaft. Deutscher Universitätsverlag, Wiesbaden. https://doi.org/10.1007/978-3-322-82153-9_11
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