Abstract
The interactive CM’s potential to influence attribute importance weights is subject to certain characteristics of attributes as well as intrinsic informational boundaries of the online environment itself. Hence, a detailed discussion about this tool’s effects on attribute importance has to take these parameters into account.
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© 2003 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden
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Mažar, N. (2003). Hypotheses. In: Interactive Decision Aids. Marken- und Produktmanagement. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81679-5_3
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DOI: https://doi.org/10.1007/978-3-322-81679-5_3
Publisher Name: Deutscher Universitätsverlag
Print ISBN: 978-3-8244-8020-3
Online ISBN: 978-3-322-81679-5
eBook Packages: Springer Book Archive