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Brand Strength pp 211-220 | Cite as

Conclusions

Chapter
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Part of the Forschungsgruppe Konsum und Verhalten book series (FGKV)

Abstract

In the final chapter of this work, some conclusions are drawn from this research on brand strength. First, the findings related to the areas outlined in the introduction to this work are briefly summarized, and the major contributions of this research are highlighted. Second, some implications for further research in the field and some preliminary recommendations for brand management are discussed.

Keywords

Brand Equity Brand Management Relationship Brand Brand Evaluation Marketing Perspective 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2004

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