Abstract
In the following, appropriate statistical analyses will be applied to test the relationships between the constructs of the empirical model of brand strength formation. In order to provide a structured recapitulation of the constructs and their proposed relations, the essence of the empirical model described earlier in chapter 7.3. is shown below:
The arrows (paths) in the model represent the hypotheses to be examined subsequently. Thereby all (8) relations will be addressed separately. In addition to singular testing of relations between two specific constructs of interest, an attempt is made to completely test the above causal model using path-analysis.
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© 2004 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden
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Walser, M.G. (2004). Empirical findings. In: Brand Strength. Forschungsgruppe Konsum und Verhalten. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81629-0_8
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DOI: https://doi.org/10.1007/978-3-322-81629-0_8
Publisher Name: Deutscher Universitätsverlag
Print ISBN: 978-3-8244-7959-7
Online ISBN: 978-3-322-81629-0
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