Abstract
“From over two years of targeted research we found that the best firms successfully address competitive challenges not because they excel at any one thing, but because their strategies so effectively integrate market positioning with execution capabilities. Integration recalls a symphony orchestra, […] In the corporate context, strategic integration — and the outstanding performance that accompanies it — demands all of these same qualities of comprehensiveness, alignment, and thematic emphasis.”1628
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Vgl. hierzu auch die Überlegungen von Rasche (2000), S. 89 zu den Dimensionen respektive Chancen und Risiken der Unternehmensflexibilität sowie die dort angegebene Literatur.
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© 2002 Deutscher Universitäts-Verlag GmbH, Wiesbaden
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Rasche, C. (2002). Vom strategischen zum multifokalen Management. In: Multifokales Management. Strategisches Kompetenz-Management. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81411-1_5
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DOI: https://doi.org/10.1007/978-3-322-81411-1_5
Publisher Name: Deutscher Universitätsverlag
Print ISBN: 978-3-8244-7567-4
Online ISBN: 978-3-322-81411-1
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