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Web-usability of online CD-stores

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Marktkommunikation in Theorie und Praxis

Part of the book series: Europäische Kulturen in der Wirtschaftskommunikation ((EKW,volume 4))

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Abstract

Why do people visit a certain website? Why do certain websites get more traffic than others? The answer to these questions could be the way the site works. Perhaps visitors do not like the site or do not understand how to use it. This research discusses the user-friendliness or ‘usability’ of websites, and online compact disc stores in particular.

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References

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Author information

Authors and Affiliations

  1. Nijmegen, Netherlands

    Erik Daniels

Authors
  1. Erik Daniels
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Editor information

Dagmar Neuendorff Christopher M. Schmidt Martin Nielsen

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© 2004 Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden

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Daniels, E. (2004). Web-usability of online CD-stores. In: Neuendorff, D., Schmidt, C.M., Nielsen, M. (eds) Marktkommunikation in Theorie und Praxis. Europäische Kulturen in der Wirtschaftskommunikation, vol 4. Deutscher Universitätsverlag. https://doi.org/10.1007/978-3-322-81329-9_4

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  • DOI: https://doi.org/10.1007/978-3-322-81329-9_4

  • Publisher Name: Deutscher Universitätsverlag

  • Print ISBN: 978-3-8244-4563-9

  • Online ISBN: 978-3-322-81329-9

  • eBook Packages: Springer Book Archive

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