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PR und Journalismus: Forschungsperspektiven in den USA

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Schwierige Verhältnisse

Zusammenfassung

Ende der 70er Jahre haben die Studien von Baerns (1985, 1979) zum Verhältnis von Journalismus und Public Relations im deutschen Sprachraum eine ausgedehnte wissenschaftliche Debatte um Einflussbeziehungen und Interdependenzen zwischen diesen beiden Kommunikatorgruppen angestoßen. Die anschließende wissenschaftliche Diskussion dieses Beziehungsgeflechts hat in Deutschland nicht nur zu einer stattlichen Zahl empirischer Studien zum Verhältnis von Journalismus und PR geführt, sondern auch auf der Ebene der theoretischen Modellierung eine beachtliche wissenschaftliche Entwicklung in Gang gesetzt. So ist nicht nur das Intereffikationsmodell zur Abbildung von Adaptions- und Induktionsprozessen zwischen Öffentlichkeitsarbeit und Journalismus entstanden (vgl. Bentele/Liebert/Seeling 1997), sondern in Verbindung, respektive in Auseinandersetzung mit der funktional-strukturellen/autopoietischen Systemtheorie sind theoretische Modellierungen von PR und Journalismus als (funktionale) Teilsysteme unternommen und/oder kritisch diskutiert worden (vgl. zuletzt und ausführlich Hoffjann 2001). Der vorliegende Band kann als eine Art Spiegel der deutschsprachigen Forschung bezeichnet werden.

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Authors
  1. Stefan Wehmeier
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Editors and Affiliations

  1. Institut für Medien- und Kommunikationswissenschaft, TU Ilmenau, Deutschland

    Klaus-Dieter Altmeppen Dr. phil. (wissenschaftlicher Assistent im Fachgebiet Medienwissenschaft) (wissenschaftlicher Assistent im Fachgebiet Medienwissenschaft)

  2. Institut für Kommunikationswissenschaft der Westfälischen Wilhelms-Universität Münster, Deutschland

    Ulrike Röttger Dr. phil., Dipl.-Journ. (Professorin für Public Relations) (Professorin für Public Relations)

  3. Universität Leipzig, Deutschland

    Günter Bentele Dr. phil. (Professor und Inhaber des Lehrstuhls Öffentlichkeitsarbeit/PR, Vorsitzender der Deutschen Gesellschaft für Publizistik-und Kommunikationswissenschaft (DGPuK) (Professor und Inhaber des Lehrstuhls Öffentlichkeitsarbeit/PR, Vorsitzender der Deutschen Gesellschaft für Publizistik-und Kommunikationswissenschaft (DGPuK)

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Wehmeier, S. (2004). PR und Journalismus: Forschungsperspektiven in den USA. In: Altmeppen, KD., Röttger, U., Bentele, G. (eds) Schwierige Verhältnisse. Organisationskommunikation. Studien zu Public Relations/ Öffentlichkeitsarbeit und Kommunikationsmanagement. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-322-80469-3_11

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