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Die Hypothese der „Zwei-Stufen-Kommunikation“

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Theorien und Methoden in den Sozialwissenschaften
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Zusammenfassung

[…] Ideen fließen häufig aus dem Radio und den Printmedien zu den Meinungsführern und von diesen zu den weniger aktiven Teilen der Bevölkerung (Lazarsfeld, Berelson und Gaudet 1968, S. 151).

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Literatur

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© 2003 Westdeutscher Verlag/GWV Fachverlage GmbH, Wiesbaden

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Østbye, H. (2003). Die Hypothese der „Zwei-Stufen-Kommunikation“. In: Larsen, S.U., Zimmermann, E. (eds) Theorien und Methoden in den Sozialwissenschaften. VS Verlag für Sozialwissenschaften. https://doi.org/10.1007/978-3-322-80451-8_17

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  • DOI: https://doi.org/10.1007/978-3-322-80451-8_17

  • Publisher Name: VS Verlag für Sozialwissenschaften

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  • Online ISBN: 978-3-322-80451-8

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