Zusammenfassung
Ein deutlicher Trend der letzten Jahre ist die zunehmende Globalisierung. Mit dem Globalisierungstrend eng verbunden ist der Anstieg der Exporte deutscher Firmen. Ausgehend vom Customizing als Service für alle Kunden ist durch die Globalisierung die Herausforderung gegeben, die Produkte auch auf internationale Kundenbedürfnisse anzupassen. Eine Frage die sich dabei stellt: ist kulturelle Anpassung eine Form der kundenspezifischen Produktanpassung oder ist damit mehr verbunden? Und: Wie lassen sich kulturelle Merkmale zur Identifizierung bzw. Differenzierung von Benutzerfähigkeiten nutzen? Müssen kulturelle Unterschiede im Rahmen der Globalisierung bei der Produktentwicklung berücksichtigt werden und wenn ja, wie? Zielstellung dieses Beitrags ist es, die Thematik des culture-oriented Design vorzustellen, bisherige Lösungsansätze darzustellen und zukünftige Herausforderungen aufzuzeigen.
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Röse, K. (2001). Kultur als Variable des UI Design. In: Oberquelle, H., Oppermann, R., Krause, J. (eds) Mensch & Computer 2001. Berichte des German Chapter of the ACM, vol 55. Vieweg+Teubner Verlag. https://doi.org/10.1007/978-3-322-80108-1_17
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