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International Conference on Information Systems Architecture and Technology

ISAT 2018: Information Systems Architecture and Technology: Proceedings of 39th International Conference on Information Systems Architecture and Technology – ISAT 2018 pp 371–380Cite as

Profiling User’s Personality Using Colours: Connecting BFI-44 Personality Traits and Plutchik’s Wheel of Emotions

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 854))

Abstract

Personalisation and profiling are of interest of every entity that deals with clients, users, etc. Profiling may concern interests, preferences, demographics, etc. This study is concerned with the issue of user’s colour preferences emerging from his personality. Connections between outcomes of the survey on the BFI-44 Personality Traits and 8 colours inspired by representations of Plutchik’s Wheel of Emotions were analysed based on responses of 144 respondents. The results were analysed by application of the Apriori algorithm for different personality traits and compared with outcomes of a previous analysis applying linear regression on this data.

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Author information

Authors and Affiliations

  1. Department of Information Systems, Faculty of Informatics and Electronic Economy, Poznań University of Economics and Business, Poznań, Poland

    Katarzyna Kabzińska, Magdalena Wieloch, Dominik Filipiak & Agata Filipowska

Authors
  1. Katarzyna Kabzińska
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  2. Magdalena Wieloch
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  3. Dominik Filipiak
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  4. Agata Filipowska
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Corresponding author

Correspondence to Agata Filipowska .

Editor information

Editors and Affiliations

  1. University of Applied Sciences in Nysa, Nysa, Poland

    Zofia Wilimowska

  2. Faculty of Computer Science and Management, Wrocław University of Science and Technology, Wrocław, Poland

    Leszek Borzemski

  3. Faculty of Computer Science and Management, Wrocław University of Science and Technology, Wrocław, Poland

    Jerzy Świątek

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Kabzińska, K., Wieloch, M., Filipiak, D., Filipowska, A. (2019). Profiling User’s Personality Using Colours: Connecting BFI-44 Personality Traits and Plutchik’s Wheel of Emotions. In: Wilimowska, Z., Borzemski, L., Świątek, J. (eds) Information Systems Architecture and Technology: Proceedings of 39th International Conference on Information Systems Architecture and Technology – ISAT 2018. ISAT 2018. Advances in Intelligent Systems and Computing, vol 854. Springer, Cham. https://doi.org/10.1007/978-3-319-99993-7_33

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