Mattresses

Abstract

The historical origins of the mattress are discussed followed by a discussion of the agony of choice involved in choosing a particular mattress from the seemingly countless number of companies making mattresses and the different models available. Two kinds of customers are discussed: maximizers, who want only the best at the best price, and satisfizers, who are not terribly particular about their choice of a mattress or any other product. Mattresses connote sleep and rest but choosing mattresses is one of the most agonizing and anxiety-ridden purchases people make, since mattresses last for many years. So if one purchases the wrong mattress, one has to live with that bad choice for a long time.