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Managed Resistance (‘Accordion’) Method for Introducing a Discontinuous Change

  • H. Igor Ansoff
  • Daniel Kipley
  • A. O. Lewis
  • Roxanne Helm-Stevens
  • Rick Ansoff
Chapter

Abstract

In Chapters  21 and  22, we identified the causes of resistance and made some general suggestions for reducing it. In Chapter  23, we identified three ‘natural’ methods for managing change which usually occur without deliberate management of resistance. Ansoff’s suggestions for managing resistance can be applied to all three methods, but they apply particularly to a fourth ‘synthetic’ method, which he coined managed resistance, or the ‘accordion’ method. This chapter will describe the accordion method in detail.

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© The Author(s) 2019

Authors and Affiliations

  • H. Igor Ansoff
    • 1
  • Daniel Kipley
    • 2
  • A. O. Lewis
    • 3
  • Roxanne Helm-Stevens
    • 4
  • Rick Ansoff
    • 5
  1. 1.Strategic ManagementAlliant International UniversitySan DiegoUSA
  2. 2.Strategic ManagementAzusa Pacific UniversityAzusaUSA
  3. 3.Strategic ManagementNational UniversitySan DiegoUSA
  4. 4.Strategic ManagementAzusa Pacific UniversityAzusaUSA
  5. 5.Alliant International UniversitySan DiegoUSA

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